Born and raised in Stockholm, Sweden, epic-pop artist Ulrika is an infectious and high-spirited artist with global appeal and sound.
With her unique magnetism, Ulrika has lent her eyes to Cover Girl, her voice to Gillette, and has been featured in H&M’s magazine as the “Artist to Watch”. In addition, Ulrika has partnered with Swedish cult brand Fjällräven, TC-Helicon, Ray Dons and designed signature eyewear for Rise Sport.
After crafting her powerful voice through many years of classical training, she left her home to pursue a career as a pop artist in the US. After struggling with record labels, she made a conscious decision to leave contracts behind and independently grow her own identity and platform. "I had experienced enough to know that I internally had all the power to take control and ownership of my own career." Brick by brick Ulrika built her independent team. She now designs her branding, writes her music, directs and edits her videos, and puts out her own marketing material. Ulrika even co-founded Bravo Ocean Music Group and started her own design company, Ullis Design. Ulrika's entrepreneurial "one woman army" approach has made her a role model to the next generation of leaders and she has been invited to speak on the topic at TEDx, twice(!).
On December 2nd, 2017 Ulrika released her latest single Fire, together with a music video directed by Ulrika.
Ulrika previously released her single Love Goes in the Spring of 2017. Umgås Magazine premiered the single and declared, "The song features Ulrika’s powerful and beautiful voice as it blends with moody synths and hollow 808 bass drums, building to a pulse-pounding finish. The video itself is an artistic masterpiece that not only showcases the singer’s talents as a graphic artist and designer, but also as a pop star on the rise. "
Ulrika is set to release her full album in February 2018, produced by Grammy nominated Bravo Ocean (Katy Perry, T.I., Mariah Carey).